Effective Brand Identity Build Brand Value

“Consistency in your branding is key to developing trust with the customers,” says Varl Longmuir

Here are the few reasons why Consistency matters:

Before you make efforts to stand in the market place, you should first understand who your target audiences are. The leader of the company should dig deep to understand what is vital for business growth and how customers view the products and services offered by the business. Also, one should conduct an in-depth analysis for of competitor’s website like a review of the website, SEO, brand identity and advertising strategies. This crucial information will reveal the business you are going to compete and for which ratio of the market share. You will take an informed decision about how to differentiate your business and advertising strategies to employ.
Example: Before establishing their brand Amazon for Indian customers, they conducted a brand audit to know the pulse of Indian customers and competitors like Flipkart, Snapdeal and so on.

Establishing brand identity is all about representing the brand true value of your organization. To make your branding effort successful, you should identify core philosophies like mission statement and benefits of the business and also determine your brand value proposition to the customer. To reach these strategy crone stones, work with client management, customers, and stakeholders to analyze and put the gathered intelligence into a clear message to come up with companies brand meaning. The essence of the company is captured this way to come up with a uniquely original voice that represents the brand image.

Now, your efforts of building the brand identity should work towards developing look and feel of the brand that is marketed through different channels like website, social media, and packing. You should speak out the visual vocabulary of the brand in colours, fonts, and style. Voice of your brand should be different but consistent and stay true to the values of the company.

To make sure that you are voicing your brand value right, you should evaluate professional, social preference, gender, age of the target audience along with your competitors.

“Design is a silent ambassador of your brand,” says Paul Rand

Branding your business is just not making your business logo looks professional, it is all about who you are and why you are in the market so, one has to be sure to document those values and guidelines in building the brand.

Building brand identity does not happen overnight. It is a continues but steady process that needs you to implement different strategies to help your it grows awareness and strengthens. Few of these strategies that are implemented are creating robust social media presence across all popular social media channels to communicate with the customers directly. Creating a PR strategy with the help of an agency to provide placement on right channels like trade journals, television print interviews, mass consumer publications and more. You also need to develop a content marketing strategy that communicates the story the company wants to the target audience.

On the whole, you should ensure that companies website and online reputation matches the brand’s goal. To achieve this, you should ensure that the website is user-friendly, have short loading times and has multiple contact channels for clients.

Though it is important for the brand to establish an essential value to the customer, it does not mean to undergo changes over time. In order to remain competitive, you as a company should analyze and refine brand to ensure it is delivering on the promises what your company stands for. You can take advantage of digital advertising here as it can track, target and also test new strategies that can work for you. The brand identity is not a mission statement of the company on the wall and logo; it is a reflection of the company’s thinking values and character.

Your brand identity efforts are sure going to build a great brand value that lasts longer. Your band building efforts will translate your brand from a small player to strong competitor in the market. As part of your brand efforts that promote the brand across multiple channels through advertising will develop a line of trust for customers and clients and they are more likely to purchase what you sell thereby contributing for the growth of brand value for your business. Your brand building efforts when integrated with every aspect of customer experience from storefront to website will increase interactions with the customer making the brand popular.

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