Why Is Logo Important For Branding Of Your Company

“Logo is important to business as face is important to you. Your face reflects your personality whereas a LOGO reflects your Brand Identity”

Need more convincing reasons why LOGO is important?

Let’s dive deeper into the factors why logo is important for business of any types.

The #1 reason why logo is important is it gives your business an identity. Logo imprinted on your business cards, products, your website etc. it communicates ownership. It can tell the world or your potential customers who you are and what type of service or products you offer your customers.

A logo needs to communicate your brand attributes using visual cues such as symbols, colors, shapes, fonts, slogans etc. And it must be applied in a way that they are simple, straight forward and easy to understand.

When you are starting a new business it may be challenging for you to make your customers to trust you. Before a person tries your product, they assess appearance. A strong brand can inspire someone who doesn’t have any idea about your business, it can help you build credibility and loyalty as time passes. By designing a unique and attractive logo and putting it on your website or any other customer facing materials you can easily convey to people what your business means. 65% of the company owners says that it’s cheaper to retain a customer than acquiring a new one.

A well-designed logo can have many precise meanings and can begin to tell the story of how you do your business. Remember that customers associate quality of logo design with the quality of your products or services. Remember that a business logo is not just a “fancy picture” but an important element for your business reputation.

Some Tips to Keep in Mind While Designing Logo

The first and the most important step is to understand what your client’s business is all about. On a first glance, many business seems to be same but the fact is they are all different in one way or the other for example what they do, how they do will be different for different business. Great logo designer helps people see the great personalities in your company.

One of the most important thing to consider while designing logo is the color palette. Color carries meanings and communicates with people. Good color combinations grabs attention. Color theory very is complex, but designers who understand well about the basics are able to use color to their advantage.

Often, graphic designers sometimes follow some trendy patterns which has been already used, colors, typefaces and other things to impress their clients and viewers. But this practice should be avoided. The main reason is because design trends last only for a few months or atleast a year or so.

Everyone remembers the things that standout, the same is true in case of LOGO’s. The logos which are unique and outstanding will be remembered by everyone. Take the example of McDonald’s logo, it’s a unique logo which will be always remembered by everyone. It is not a clichéd logo.

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