Markets as Balloons

If your definition of the market is too loose, there is no pressure in the balloon. A loose definition can mean not knowing exactly who you will target in the market, targeting a market that’s too broad and anything in between. He argues that you want to feel some “pressure” in the market so that you can have an impact on it in the same way that a balloon changes when you squeeze it.

If I understand Godin’s point correctly, finding a market where you can add some pressure is like being able to hold a balloon that’s inflated and that you can hold and squeeze. Having an inflated balloon make it something tangible and more importantly useful to you. Thus, having a well-defined market that you can impact (inflated balloon) should be your primary goal.

This is a weird short essay, but I found his point quite interesting(:

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