How To Market Elon Musk

How buying company shares became the new merch

What do you associate with the name Elon Musk? Boom. That’s the proof that there is a strong personal brand around this name.

But how did he do it? Recently become the second richest man in the world has some secrets that may be useful or just interesting to people out there. Here we will break down one of the strongest brands on earth and understand how real-life Tony Stark does what he does.

Elon Musk’s brand is highly associated with everything around high-tech, engineering, and the future. The companies he runs are a perfect representation of his personality. A revolutionary car brand, a private space company, and so on. All these projects have a special vibe, they are stylish, futuristic, and just cool. As I mentioned in this article, it's human nature to belong to certain communities. Companies and people like Elon Musk successfully use it and now look how many fans Tesla has (even though not every person can afford these cars). I didn’t count, but it feels like Tesla has one of the strongest brands in the industry, near Ferrari and Lamborghini.

Why would space or neuroscience company need a brand around it? Well, you can’t really buy anything from them, but you can buy shares on the stock market! I think it became a product for not direct-to-consumer brands. Tesla is similar, not everyone can afford the cars, but a lot of people can be a part of the brand if they invest in it on a stock market. All you need to do to convince people to give you money is to make people associate themselves with the brand. That’s it.

Remember Elon Musk memes? Of course you do. This is how you build relevance, especially with youth. He uses Twitter and tweets every day, one of the richest men in the world is literally reposting memes, how can’t you relate or like him?

Younger people’s attention is important to capture right now because in a few years they will be able to give you money. They are the people who will buy Tesla cars just because they remember their childhood idol. As Gary Vee said, people who are in their 40s right now are still influenced by pop culture in the 80s and 90s especially…

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